Well, there are some queries that might be trending in one country but not in another.īy figuring out which search terms are popular in one part of the world, you can create content for visitors from that specific region and use geomarketing to boost conversions. You can further dig deep into finding and planning your content by filtering them based on location. Create Region-Specific Content and Marketing Campaigns So, if you have an entertainment blog, you can plan your posts for Grammy Awards before it starts to trend.Ĥ. Similarly, if you look up Grammy Awards, you’ll notice that it’s trend starts to increase in late January till mid-Feburary. So, if you have a blog about Christmas trees or sell tree decorations, you can plan your content calendar and publish content just as the topic is going to trend. It’s past 5-year trend shows that its high in the first week of December, which shouldn’t be a surprise. And to do that, simply enter a search term in Google Trends and set the date range to the past 5 years. If you know when these topics will be on their peak popularity, you can plan your content creation and promotion accordingly. There are many topics that are popular during a certain time in a year, such as upcoming events, holidays, or festivals. While we’re talking about content, you can plan your calendar around different seasonal trends and promote them to attract visitors. Then add these topics as new headings in your post and keep your content fresh. You can go through all of them and sort them based on rising or top popularity. These are topics that people are also searching. By adding this in your guide, you can update your post and give it a makeover.Īnd if you scroll down, you’ll see Related Topics. If you search for how to make banana bread, its trend is increasing. What topics could you add to give it a new look? This is where you can enter search terms related to the blog post in Google Trends and see which one is trending.įor example, let’s say you have a food blog and want to update an old baking guide. Over time, many blog posts become outdated and need something new to help boost their rankings and traffic. Update Existing Posts to Keep Them FreshĪnother way of using Google Trends is to keep your content fresh and updated. Select a region where your audience is from and look up topics that are trending.Ģ. You can use them to create a blog post, a small video, a social media post, or any other type of content to attract people and generate traffic.Īnd to further drill down topics, you can filter the country. These are the topics that are trending right now. You can select from business, entertainment, health, sci/tech, top stories, or all categories. Now, go to the Real-Time Search Trend s tab and select a category. From the menu options, click Trending Searches. To start, head over to Google Trends and then on the top left corner, click on the menu option (three bars). By creating content around topics people are looking for, you can drive tons of traffic to your website. Using Google Trends, you can find topics that are popular in your industry. Have you ever been in a situation where you’ve created content but didn’t get many visitors? If yes, then perhaps the topic had a declining trend or people aren’t interested in it now. Write About Trending Topics to Drive Traffic Now, if you’re looking to boost your website traffic, want to create content that your visitors will like and want to increase your sales, then here’s how to use Google trends. With that, are you ready to see cool ways of using Google Trends? How to Use Google Trends These scores are estimates and provide you a rough idea about what people are searching at the moment. So, a score of 100 means that it’s highly popular while a score of 0 would mean there is not enough data for the search term or it’s not trending. The number shows the search interest at a given time. You can filter the results based on region, time, category, and different Google search options, like web search, images, news, Google Shopping, and YouTube.įor each result, Google Trends assigns a score between 0 and 100 for each data point. Google Trends is a service by Google that lets you see the popularity of a search term in Google Searches. MonsterInsights is the best WordPress Analytics plugin.
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